Top 5 Beauty Retail Apps on iOS in Africa: Q3 2024 Performance

In the third quarter of 2024, the beauty retail app market on iOS in Africa showcased varied performance trends across the top five applications. According to Sensor Tower data, these apps demonstrated distinct patterns in terms of downloads and active user engagement.

Source Beauty experienced fluctuations in weekly downloads, with a significant peak at around 2.2K in the final week of September. Earlier in the quarter, downloads saw a notable rise, reaching over 1.2K in mid-August, before dipping and then recovering towards the end of the quarter.

For Standard Skin & Beauty, the download trend was marked by a sharp increase in the week of July 22, hitting approximately 1.7K. However, this was followed by a gradual decline, with weekly downloads falling to about 411 by the end of September.

Elixir saw a promising start in July, with downloads peaking at nearly 1.5K in the week of July 15. This initial surge was not sustained, as the numbers tapered off significantly, dropping to just 64 by the close of September.

Elkharat Online witnessed a notable surge in downloads during mid-August, reaching a high of about 1.8K. Post this peak, the app's downloads decreased, stabilizing at lower figures around 78 by the end of the quarter.

Lastly, باث&بودي وركس maintained a consistent presence in terms of active users, starting with 3.3K in early July and experiencing slight variations throughout the quarter. The app's downloads peaked at 1K in late August, with active user numbers peaking at 4K during the same period before settling at approximately 2.6K by the end of September.

These performance insights from Sensor Tower highlight the dynamic nature of the beauty retail app market on iOS in Africa during Q3 2024. For more detailed analytics and trends, Sensor Tower offers comprehensive insights.